siliconvalley.internet.com/news/article.php/898571
By Michael Singer October 5, 2001 Fireclick, the company best known for spicing up the Victoria's Secret shopping site, Monday launched Netflame2, the latest version of its popular Web site traffic analysis tool. The Los Altos, Calif.-based company says its new version is key to understanding the conversion hit-rate for success or failure on e-commerce and content sites. "Netflame2 is a must have for online businesses that are serious about providing a robust experience, while continually looking to improve their operations," says Fireclick president and CEO Ram Srinivasan. The previous version was good at displaying basic current site traffic patterns in a graphical interface. The hosted service allowed Web managers to distinguish vital information about its online customers. This time around, Netflame2's Realtime Insite Web traffic reporting feature lets site managers gather information to quickly identify technical or business problems, such as broken page links, poor site design or simply an out-of-stock product. The platform also includes path analysis with a visualization tool, site statistics and Web log consolidation. Fireclick says its upgrade can provide two-to-ten times better performance with the same hardware. The new services are important say Fireclick executives because most sites frequently violate the "eight second rule" (the traditional benchmark for site retention). "We are constantly trying to meet our customers' demands for a faster online shopping experience, but pictures and rich graphics are extremely important for our online sales says Marta Benson, vice president of the Direct Restoration division at Restoration Hardware. "With Fireclick, we do not have to sacrifice the look and feel of our Website to offer better site performance." According to a September 2001 study by Jupiter Media Metrix, eRetail sites that ensure faster page load-times and provide more product information retain customers better than sites that implement more expensive technologies such as rich media content or mobile commerce applications. In addition, 26 percent of people who use eRetail sites said faster loading pages entice them to make return visits. Something to consider as we enter the main shopping season. |
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